The packaging design for Shush is an interesting case study in design. With Shushim Chocolate, Strauss entered the combined world of sweet and savory – Shush savory peanut snacks filled with Elite’s chocolate crème. We were invited to design a packaging concept and develop a name that would communicate to consumers that this new product is the well-known savory Shush snack filled with sweet chocolate.
What We Did?
Naming
Package design