{"id":562,"date":"2012-11-20T14:38:00","date_gmt":"2012-11-20T12:38:00","guid":{"rendered":"http:\/\/adlai-partners.tempurl.co.il\/?p=562"},"modified":"2013-05-13T10:30:56","modified_gmt":"2013-05-13T07:30:56","slug":"%d7%a7%d7%a8%d7%9e%d7%99%d7%a1%d7%99%d7%9e%d7%95","status":"publish","type":"post","link":"https:\/\/adlai-partners.com\/en\/%d7%a7%d7%a8%d7%9e%d7%99%d7%a1%d7%99%d7%9e%d7%95\/","title":{"rendered":"Cremissimo"},"content":{"rendered":"<p><\/p>\n<p dir=\"ltr\">Cremissimo is the leading premium ice cream brand in family\/home use packs.<\/p>\n<p dir=\"ltr\">In the last few years it has suffered from constant &#8220;me too&#8221; designs by its rival Nestle ice cream &#8211; La Cremeria.<\/p>\n<p dir=\"ltr\">In order to differentiate the brand and create a unique, hard to copy visual presence, Adlai &amp; Partners suggested a design derived from the familiar Unilever Ice Cream Heart sign.<\/p>\n<p dir=\"ltr\">The entire line received a gold colored rim combined with a heart shaped frame on all package lids.<\/p>\n<p dir=\"ltr\">To further enhance the brand&#8217;s recognition and visibility all lids have a uniform Red background creating an uncustomary, (in the Ice Cream category) striking, red block, in store refrigerators.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Cremissimo is the leading premium ice cream brand in family\/home use packs. In the last few years it has suffered from constant &#8220;me too&#8221; designs by its rival Nestle ice cream &#8211; La Cremeria. In order to differentiate the brand and create a unique, hard to copy visual presence, Adlai &amp; Partners suggested a design [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,37,101],"tags":[66,60],"class_list":["post-562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-37","category-101","tag-66","tag-60","cat-1-id","cat-37-id","cat-101-id"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/comments?post=562"}],"version-history":[{"count":1,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/562\/revisions"}],"predecessor-version":[{"id":565,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/562\/revisions\/565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media\/1025"}],"wp:attachment":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media?parent=562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/categories?post=562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/tags?post=562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}