{"id":596,"date":"2010-11-21T10:28:57","date_gmt":"2010-11-21T08:28:57","guid":{"rendered":"http:\/\/adlai-partners.tempurl.co.il\/?p=596"},"modified":"2013-05-13T11:02:44","modified_gmt":"2013-05-13T08:02:44","slug":"%d7%90%d7%96%d7%95%d7%a8%d7%99%d7%9d","status":"publish","type":"post","link":"https:\/\/adlai-partners.com\/en\/%d7%90%d7%96%d7%95%d7%a8%d7%99%d7%9d\/","title":{"rendered":"Azorim"},"content":{"rendered":"<p><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">In a world in which real estate companies are nearly indistinguishable from one another, the core values of the Azorim brand that we wanted to convey were choice, flexibility and creativity.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">Azorim&#8217;s new symbol is based on the Tangram \u2013 an ancient Chinese puzzle consisting of seven shapes that can be fitted together to form thousands of different combinations.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">The Tangram motif accurately conveys the brand concept \u2013 a distinct, unified and harmonious frame, in which there exists ample space for flexibility, freedom and modularity.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">The symbol is akin to a heart shape, and also evokes the shape of a diamond. The number 1 can also be found within it.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">The Tangram idea led us to create logos for each of Azorim&#8217;s projects, so that the project&#8217;s character or its geographic location influenced the logo design. In this way, we preserved the uniqueness of each project, while reinforcing the overall brand affinity.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In a world in which real estate companies are nearly indistinguishable from one another, the core values of the Azorim brand that we wanted to convey were choice, flexibility and creativity. Azorim&#8217;s new symbol is based on the Tangram \u2013 an ancient Chinese puzzle consisting of seven shapes that can be fitted together to form [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,44],"tags":[61],"class_list":["post-596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-44","tag-61","cat-1-id","cat-44-id"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/comments?post=596"}],"version-history":[{"count":1,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/596\/revisions"}],"predecessor-version":[{"id":602,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/596\/revisions\/602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media\/1021"}],"wp:attachment":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media?parent=596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/categories?post=596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/tags?post=596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}