{"id":615,"date":"2009-03-21T10:35:16","date_gmt":"2009-03-21T08:35:16","guid":{"rendered":"http:\/\/adlai-partners.tempurl.co.il\/?p=615"},"modified":"2013-05-13T10:43:48","modified_gmt":"2013-05-13T07:43:48","slug":"%d7%a6%d7%95%d7%a7%d7%94","status":"publish","type":"post","link":"https:\/\/adlai-partners.com\/en\/%d7%a6%d7%95%d7%a7%d7%94\/","title":{"rendered":"Chooka"},"content":{"rendered":"

<\/p>\n

\n

“Chooka” is a branding project for a fast food chain, serving sushi and noodles.<\/p>\n

\n

The first challenge concerned the name; how can we integrate sushi and noodles -Japanese and Chinese cuisine in one concept?\u00a0 We came up with the name “Chooka” which literally means in Japanese \u2013 Chinese food.<\/p>\n

\n

The logo design is humorous, with a “k” that evokes chopsticks about to grab the “a” at the end of the name.<\/p>\n

We also created a brand character and a “manga” story about how “Chooka” came to be, which we incorporated into the design on placemats, posters and promotional material.<\/p>\n

\n

\n

<\/p>","protected":false},"excerpt":{"rendered":"

“Chooka” is a branding project for a fast food chain, serving sushi and noodles. The first challenge concerned the name; how can we integrate sushi and noodles -Japanese and Chinese cuisine in one concept?\u00a0 We came up with the name “Chooka” which literally means in Japanese \u2013 Chinese food. The logo design is humorous, with […]<\/p>\n","protected":false},"author":3,"featured_media":745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,40],"tags":[73],"class_list":["post-615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-40","tag-73","cat-1-id","cat-40-id"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/comments?post=615"}],"version-history":[{"count":1,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/615\/revisions"}],"predecessor-version":[{"id":619,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/615\/revisions\/619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media\/745"}],"wp:attachment":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media?parent=615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/categories?post=615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/tags?post=615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}