{"id":820,"date":"2012-11-28T09:26:56","date_gmt":"2012-11-28T07:26:56","guid":{"rendered":"http:\/\/adlai-partners.tempurl.co.il\/?p=820"},"modified":"2013-05-13T11:23:31","modified_gmt":"2013-05-13T08:23:31","slug":"%d7%93%d7%95%d7%a7%d7%98%d7%95%d7%a8-%d7%a4%d7%99%d7%a9%d7%a8","status":"publish","type":"post","link":"https:\/\/adlai-partners.com\/en\/%d7%93%d7%95%d7%a7%d7%98%d7%95%d7%a8-%d7%a4%d7%99%d7%a9%d7%a8\/","title":{"rendered":"Dr. Fischer"},"content":{"rendered":"<p><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Dr. Fischer is an established and well-known brand. The logo, depicting a signature, felt right to us for a brand built on the credibility and reputation of a professional with the title \u2018Doctor\u2019 (even an entirely fictitious one). The issue was the signature&#8217;s lack of prominence on the products.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">We adjusted the signature on the logo by updating the handwritten font, and we improved its readability. Further, we set the logo on a dark blue background and made the signature white (negative), which served to strengthen the brand&#8217;s prominence.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Dr. Fischer is an established and well-known brand. The logo, depicting a signature, felt right to us for a brand built on the credibility and reputation of a professional with the title \u2018Doctor\u2019 (even an entirely fictitious one). The issue was the signature&#8217;s lack of prominence on the products. We adjusted the signature on the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,37],"tags":[],"class_list":["post-820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-37","cat-1-id","cat-37-id"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/comments?post=820"}],"version-history":[{"count":1,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/820\/revisions"}],"predecessor-version":[{"id":1445,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/820\/revisions\/1445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media\/1098"}],"wp:attachment":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media?parent=820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/categories?post=820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/tags?post=820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}