{"id":840,"date":"2007-10-28T09:34:36","date_gmt":"2007-10-28T07:34:36","guid":{"rendered":"http:\/\/adlai-partners.tempurl.co.il\/?p=840"},"modified":"2013-05-13T11:21:08","modified_gmt":"2013-05-13T08:21:08","slug":"evoke","status":"publish","type":"post","link":"https:\/\/adlai-partners.com\/en\/evoke\/","title":{"rendered":"evoke"},"content":{"rendered":"<p><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Evoke is a jewelry brand specializing in the unique technique of inlaying crystals on gold.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">This technique is used to create jewelry items featuring one side of gold and the other of <i>&#8216;macrostal&#8217;<\/i> \u2013 small crystals closely inlaid to create a macro-crystal. The main branding challenge was obtaining permission for co-branding between Evoke and crystal giant Swarovski.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">To our delight, the success reached dizzying heights. The pilot project, comprising 40 points of sale in the UK, grew rapidly to 400 points of sale.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">In the USA, contracts have recently been signed with Sears, JC Penney and Macy&#8217;s, comprising a total of more than 1,500 points of sale. However, in the USA, the name \u2018Evoke\u2019 was not well-received in focus groups, so the brand adopted the name \u2018Gold \u2018N\u2019 Ice\u2019. The branding as a whole illustrates the concept of the two sides of the jewelry piece.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Evoke is a jewelry brand specializing in the unique technique of inlaying crystals on gold. This technique is used to create jewelry items featuring one side of gold and the other of &#8216;macrostal&#8217; \u2013 small crystals closely inlaid to create a macro-crystal. The main branding challenge was obtaining permission for co-branding between Evoke and crystal [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,1,50,38],"tags":[],"class_list":["post-840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-all","category-50","category-38","cat-51-id","cat-1-id","cat-50-id","cat-38-id"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/comments?post=840"}],"version-history":[{"count":1,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/840\/revisions"}],"predecessor-version":[{"id":1224,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/840\/revisions\/1224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media\/1092"}],"wp:attachment":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media?parent=840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/categories?post=840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/tags?post=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}