{"id":924,"date":"2006-09-28T09:56:15","date_gmt":"2006-09-28T06:56:15","guid":{"rendered":"http:\/\/adlai-partners.tempurl.co.il\/?p=924"},"modified":"2013-05-13T11:34:48","modified_gmt":"2013-05-13T08:34:48","slug":"mirs","status":"publish","type":"post","link":"https:\/\/adlai-partners.com\/en\/mirs\/","title":{"rendered":"Mirs"},"content":{"rendered":"<p><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">Our challenge was to create a fresh brand language and identity for Mirs while preserving its assets. For example, we found that the color green was identified with the brand and was a suitable expression of its basic values; on the other hand, we stopped using black, which felt heavy and outdated. Instead, we chose to replace it with white.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">We began with the brand concept of &#8220;the circle&#8221;, and from there we derived the new logo and unique photographic language for Mirs.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Our challenge was to create a fresh brand language and identity for Mirs while preserving its assets. For example, we found that the color green was identified with the brand and was a suitable expression of its basic values; on the other hand, we stopped using black, which felt heavy and outdated. Instead, we chose [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,11],"tags":[],"class_list":["post-924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-11","cat-1-id","cat-11-id"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/comments?post=924"}],"version-history":[{"count":1,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/924\/revisions"}],"predecessor-version":[{"id":1006,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/924\/revisions\/1006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media\/1030"}],"wp:attachment":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/categories?post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/tags?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}