{"id":962,"date":"2007-03-28T15:55:04","date_gmt":"2007-03-28T13:55:04","guid":{"rendered":"http:\/\/adlai-partners.tempurl.co.il\/?p=962"},"modified":"2013-05-13T10:40:29","modified_gmt":"2013-05-13T07:40:29","slug":"%d7%91%d7%95%d7%a8%d7%92%d7%95%d7%a1-%d7%91%d7%95%d7%a8%d7%92%d7%a8-%d7%91%d7%a8","status":"publish","type":"post","link":"https:\/\/adlai-partners.com\/en\/%d7%91%d7%95%d7%a8%d7%92%d7%95%d7%a1-%d7%91%d7%95%d7%a8%d7%92%d7%a8-%d7%91%d7%a8\/","title":{"rendered":"BBB"},"content":{"rendered":"<p><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" align=\"right\">The first stage of the branding project dealt with the name \u2013 &#8220;Burgus Burger Bar&#8221;.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" align=\"right\">We felt it was not catchy enough and too long, but we could not change it entirely because the restaurant chain had a loyal customer base.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" align=\"right\">The solution was creating a memorable icon \u2013 <b>BBB<\/b>.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\" align=\"right\">\n<p dir=\"ltr\" style=\"text-align: left;\" align=\"right\">The choice of brand colors: Orange, Aubergine and Olive Green was meant to differentiate the chain from the competitors in the category, customarily using Black and Red.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The first stage of the branding project dealt with the name \u2013 &#8220;Burgus Burger Bar&#8221;. We felt it was not catchy enough and too long, but we could not change it entirely because the restaurant chain had a loyal customer base. The solution was creating a memorable icon \u2013 BBB. The choice of brand colors: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,40],"tags":[14,73],"class_list":["post-962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-40","tag-branding","tag-73","cat-1-id","cat-40-id"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/comments?post=962"}],"version-history":[{"count":1,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/962\/revisions"}],"predecessor-version":[{"id":1455,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/962\/revisions\/1455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media\/1014"}],"wp:attachment":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media?parent=962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/categories?post=962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/tags?post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}