{"id":999,"date":"2006-02-28T16:03:21","date_gmt":"2006-02-28T14:03:21","guid":{"rendered":"http:\/\/adlai-partners.tempurl.co.il\/?p=999"},"modified":"2013-05-13T11:54:33","modified_gmt":"2013-05-13T08:54:33","slug":"%d7%a7%d7%a4%d7%94-%d7%a2%d7%9c%d7%99%d7%aa","status":"publish","type":"post","link":"https:\/\/adlai-partners.com\/en\/%d7%a7%d7%a4%d7%94-%d7%a2%d7%9c%d7%99%d7%aa\/","title":{"rendered":"Cafe Elite"},"content":{"rendered":"<p><\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">In the past, Elite was mainly associated with chocolate and other food products. The aim of the branding process was to reinforce Elite&#8217;s image as a coffee expert. Elite&#8217;s various coffee brands had different values and images, and our main challenge was to unite them under one umbrella: a single, strong brand with a unified visual language.<\/p>\n<p dir=\"ltr\" style=\"text-align: left;\">\n<p dir=\"ltr\" style=\"text-align: left;\">Elite&#8217;s famous instant coffee tin required particularly sensitive treatment, because it is such a strong, well-established Israeli icon, found in almost every Israeli home. For this reason, we were instructed to make very minimal changes while still adjusting the design to the new brand language<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In the past, Elite was mainly associated with chocolate and other food products. The aim of the branding process was to reinforce Elite&#8217;s image as a coffee expert. Elite&#8217;s various coffee brands had different values and images, and our main challenge was to unite them under one umbrella: a single, strong brand with a unified [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,37,104],"tags":[102,105,69,60],"class_list":["post-999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-37","category-104","tag-102","tag-105","tag-69","tag-60","cat-1-id","cat-37-id","cat-104-id"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/comments?post=999"}],"version-history":[{"count":1,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/999\/revisions"}],"predecessor-version":[{"id":1003,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/posts\/999\/revisions\/1003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media\/1007"}],"wp:attachment":[{"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/media?parent=999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/categories?post=999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adlai-partners.com\/en\/wp-json\/wp\/v2\/tags?post=999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}