Branding for a pastry and coffee shop chain.
“English Cake” produces hand – made pastries and serves coffee, as well, in its outlets.
The colorful palette chosen for the brand was meant to categorize the different kinds of pastries: sweet, salty, whole wheat, sugar- free etc as well as creating a fun and fresh atmosphere.
All patterns in the brand language were inspired by and evolved from the different kinds of pastries.
What We Did?
copywriting
design
Logo design
Package design
Label design
Letterhead design
Marketing materials
signage
Printing supervision