“Chooka” is a branding project for a fast food chain, serving sushi and noodles.
The first challenge concerned the name; how can we integrate sushi and noodles -Japanese and Chinese cuisine in one concept? We came up with the name “Chooka” which literally means in Japanese – Chinese food.
The logo design is humorous, with a “k” that evokes chopsticks about to grab the “a” at the end of the name.
We also created a brand character and a “manga” story about how “Chooka” came to be, which we incorporated into the design on placemats, posters and promotional material.
What We Did?
Point of sale