BBB

The first stage of the branding project dealt with the name – “Burgus Burger Bar”.

We felt it was not catchy enough and too long, but we could not change it entirely because the restaurant chain had a loyal customer base.

The solution was creating a memorable icon – BBB.

The choice of brand colors: Orange, Aubergine and Olive Green was meant to differentiate the chain from the competitors in the category, customarily using Black and Red.