Müller is branded differently in every country in which it has penetrated the market. Our challenge was to launch Müller as a premium international brand.
In the saturated local market and dairy industry, we created a new language for Müller – a delicious, luxurious and novel language that places the product at center stage in supermarket refrigerators.
What We Did?
Brand strategy
Brand architecture
design
Icon design
Package design
Label design
Marketing materials
Printing supervision