Cremissimo is the leading premium ice cream brand in family/home use packs.
In the last few years it has suffered from constant “me too” designs by its rival Nestle ice cream – La Cremeria.
In order to differentiate the brand and create a unique, hard to copy visual presence, Adlai & Partners suggested a design derived from the familiar Unilever Ice Cream Heart sign.
The entire line received a gold colored rim combined with a heart shaped frame on all package lids.
To further enhance the brand’s recognition and visibility all lids have a uniform Red background creating an uncustomary, (in the Ice Cream category) striking, red block, in store refrigerators.
What We Did?
Naming
copywriting
design
Icon design
Package design
Photo shooting production
Printing supervision