Reinhold Cohn is the oldest and most established intellectual property firm in Israel.
In the intensely competitive intellectual property field, the purpose of the rebranding process was to bring the firm up-to-date, and to make it stand out against its competitors all over the world.
The red color conveys warmth and creates prominence in a field largely dominated by the color blue. The bronze color conveys prestige and professionalism. The two-squares element conveys a sense of stability, confidence and reciprocity.
What We Did?
Branding
Brand strategy
Brand architecture
copywriting
Concept development
design
Logo design
Web design
Letterhead design
Marketing materials
Architectural guidance
signage
Photo shooting production
Printing supervision