“Derech Tzilum” is a photography school established in 2003 by three experienced photographers and teachers. Their approach is first and foremost to give students tools for self-expression.
While the text of the new logo conveyed stability and professionalism, the orange frame communicates the artistic, the personal and the authentic. The inspiration for the orange frame comes from the pencil markings one would see on contact sheets, a widespread practice in the pre-digital era.
What We Did?
Concept development
design
Logo design
Web design
Marketing materials
signage