Tiny Love is considered one of the decade’s biggest success stories in developmental toys for babies.
The brand is sold in 50 countries and its products have won a host of prizes for excellence in the industry.
When Tiny Love approached us, the brand was already considered trustworthy and professional, with experience and expertise in the needs of infants. However, due to its global expansion, and confronted with large, powerful competitors and brands, such as Infantino, Baby Einstein and Fisher Price, Tiny Love needed to identify the weak spots in its brand.
The main weaknesses we found were a lack of emotional appeal and a weak connection between the products and the brand. The issues were solved with a new media and photographic language, as well as a new, heartwarming logo.
What We Did?