The success of Frozen Yogurt chains in the United States such as Pinkberry and Red Mango, initiated the trend in Israel.
We came up with the name “YOYO” and created a cute brand character – a distant relative of a penguin with a yoyo swirl on his head…
YOYO is all about fun and wellness without compromising taste.
What We Did?
Branding
Brand strategy
Naming
copywriting
Concept development
design
Logo design
Symbol design
Icon design
Package design
Letterhead design
Marketing materials
Architectural guidance
Branded environments
signage
illustration
Photo shooting production
Printing supervision